How much do WhatsApp messages cost you per month?
Meta charges each message by its type and the customer's country. Adjust the numbers and see.
Prices are from Meta's official rate card (effective October 1, 2026). The first 1,000 service replies per month are free for each number.
The first 1,000 service replies each month are free, then they're charged at the utility message rate. Meta fees are separate from your Social Lab subscription.
Get started with WhatsApp APIThree rules that set your message costs
Per delivered message
Marketing, utility, or authentication.
By customer country
The country of the customer's number, not yours.
When is it free?
The first 1,000 service replies per month, incoming customer messages, and 7 days after a click-to-WhatsApp ad.
Cut your messaging costs with Social Lab
Chat widget on your website
Website chats with no Meta fees.
Make the most of WhatsApp ads
Chats from click-to-WhatsApp ads are free for 7 days.
The right template for every message
So you don't pay marketing rates on a utility message.
WhatsApp pricing FAQs
How is WhatsApp pricing calculated?
Is replying to customers free?
Why do prices vary by country?
Do the prices include the Social Lab subscription?
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