Tech Souq: 3x conversion on White Friday

The challenge

In peak seasons, questions about specs and warranty double, and the team can't keep up.

• Spec questions spike in season
• Waitlists tracked manually
• The same message to every customer

What they did

1. 1
   Interest-based segments

   By category and last visit.

2. 2
   Seasonal campaigns

   With the customer's name and favorite category.

3. 3
   Back-in-stock alerts

   A message to everyone who asked to be notified.

4. 4
   An agent for specs

   Answers warranty and spec questions.

The results